Part 3: Reading the Market

Part 2 showed you how to tell whether a product makes money. Part 3 helps you judge whether it will actually sell, how quickly, and at what price, so the profit you calculated turns into real payouts.

Chapter	What it covers
Chapter 8: BSR, sales and demand	Best Sellers Rank, why it only makes sense within a category, BSR %, and estimated vs confirmed sales
Chapter 9: Reading a Keepa chart	The lines on an Amazon.com price-history chart, the patterns worth spotting, and seasonality, including Q4
Chapter 10: Competition and the Buy Box	How the Buy Box works, how many sellers is too many, selling alongside Amazon, and suppressed Buy Boxes

These three chapters sit behind the Momentum question in the Lead Check (Part 5): does it sell steadily, and has its price held up? Together with Match, Money and Safety, Momentum leads you to one of four decisions: Buy, Test-buy, Watch or Pass.

Reading the market is a skill you build by doing.

No one gets it right from a single chart. Look at a few products every day, compare what you expected with what actually happened (your Test-buys are perfect for this), and you'll be quicker and more confident within a few weeks.