Part 3: Reading the Market

Part 2 showed you how to tell whether a product is profitable. Part 3 helps you judge whether it will actually sell, how quickly, and at what price.

Chapter	What it covers
Chapter 8: BSR, sales and demand	Best Sellers Rank, why it only makes sense within a category, BSR %, and estimated vs confirmed sales
Chapter 9: Reading a Keepa chart	The lines on a price-history chart, the patterns to look for, and seasonality
Chapter 10: Competition and the Buy Box	How the Buy Box works, how many sellers is too many, selling alongside Amazon, and suppressed Buy Boxes

These three chapters are the background to the Momentum question in the Lead Check (Part 5): does it sell steadily, and has its price held up?

Reading the market is a skill.

Nobody gets it right from one chart. Look at a few products every day, compare what you expected with what happens, and you'll get quicker and more confident within a few weeks.